Best Tips and Tricks to Use for SEO in 2017
If you have not updated your site’s SEO in a while, a new year is a great time to get started. Below, we present some of the best tips and tricks to optimize your site’s search engine optimization for 2017.
Content is still king, but it’s imperative to ensure that your site has quality content. Optimally, your content should be linkable. Avoid using content that is only accessible through some type of required login or another type of unfriendly format. Such content is not likely to be in demand. Keep in mind that search engines won’t be concerned with how great your content is if it’s behind a wall. Furthermore, it should go without saying that your site’s content should be specific to the subject it addresses. Focus on creating quality, relevant content. In addition, be sure that the purpose of a page’s content is clear in both the title tag as well as the URL and the image alt-text.
Lengthier posts tend to receive a higher search engine ranking than do shorter posts. If the posts on your site are short on length, now is a good time to beef them up with additional content. The days of being able to post 300-word blog posts are now long gone. Even 500-word posts are considered somewhat on the short side. The longer a post, the more likely it is to rank well. Longer articles not only tend to rank well but also are increasingly being shared on social media and encouraging readers to make repeat visits. Now that word counts carry more weight in terms of search engine rankings, more websites are moving in the direction of long-form content. Although there is no strict definition regarding long form, it generally is accepted that posts should be at least 1,000 words.
Far too often, many people take the time to create original content but then pair it with stock images. In the future, in order to be more competitive in search engine results, you need to take the time to make sure that your images and graphics can also stand out from the crowd. Unique images not only provide a better user experience but also let search engines know you have a high-quality website. Keep in mind that you do not need to have an in-house photography or graphics department, but do strive to be careful with using the correct file format and image size for page loading.
Make Content Educational
Search engines are now primarily concerned with whether content will be useful for readers. To understand whether your content is useful, search engines crawl your pages. This includes your total site structure. The more information your site has, the better search engines will be able to understand what your site is about. Use concise, relevant keywords to assist search engines in understanding the purpose of your site.